Brand overwiew

Background: the top CO of the clients came to Hungary, and the local guys should have present him the status of their main brand (what is pretty suffering in the past years)

Issue: describe "everything" what I see on this brand, focusing on the reason of suffering, recommending any opportunities I see

Tools applied: all "standard" Household Panel tools:

KPIs (for the past 4 years)

Socio profile

Buyers Migration (since penetration loss is the main feature of losing share)

Duplication and Gain & Loss to describe its competitive situation/position

and a SWOT in the end summarizing the key findings