Business Questions
GfK Paneldata offers a wide range of answers to the Clients' day-to-day questions. Below you will find examples of such questions from the whole CEE region. For detiled answers ask your country representative or have a look at the examples on the left side.What is the volume on trial?
Monitoring of product launch (new package design, rebranding, relaunch, new recipe, new positioning, sampling, decreasing the price).
Do we need a new brand?
How do my clients perceive my brand?
Umbrella brands:
Has my brand the strength to carry the sub brands?
Does a new product fit/suit to old brand?
Do my products cannibalize my other brands in adjacent categories?
What is the regional potential of households (asked by Retailer)?
What is the reason of the decrease of our brand and what to do about it?
Is the brand consumption overlapping?
What other brands do brand consumers purchase together with my brand?
How to improve brand position? How can I grow my brand? (Which are the short, mid, long term winning strategies? Which are the right buttons to push? Penetration or frequency or Average Weight of Purchase? etc) which are the competitors from which I can attract volumes?
What drives the category/brand/competitors dynamics?
How does the consumer react on the market changes?
--> it could prices and channels but also volume change, PLs dynamics, penetration and hhd universe changes, intensity, loyalty, etc."
What is the overall fmcg consumer behavior?
What kind of promotions should I make? Which are the most effective ones?
How important is the price for my brand sales? Is there an uptrade/downtrade in my category?
How did the purchasing behavior change (in general)? Did they give up certain categories in favor of others?
What are the purchasing criteria within a category?
Should a manufacturer enter a new distribution channel?
Which retailer / banner has the highest potential for growing sales?
