Brand Duplication Analysis

Questions:

How many buyers does my brand attract?

What percentage of my brand buyers purchase also other brands and what are those brands?

To what extend does my brand cover my buyers’ demand for the category – how loyal are my buyers?

What is the average amount of my brand/competitive brand/ category bought by my buyers?

What is the market share of my competitors among my brand buyer?

What is the market share of my competitors on total market?

Use:

Shows which brands are also attractive for my brand buyers.

Content:

Provides information on the level of brand cross-usage (what percentage of brand buyers is buying also other brands within the analyzed category).

Evaluates loyalty level of my brand buyers (loyalty level is expressed as coverage of demand rate for the brand within the category).

Includes also information on the average brand volume bought by brand buyers/ non buyers and average category volume bought by brand buyers.