Heavy Buying Analysis

Questions:

What is the overall number of my brand buyers?

Which group is the most important for the brand?

What is the structure of my brand buyers according to their buying intensity (heavy/ medium/ light buyers)?

What volume is generated by each group?

What is the average category/ brand volume/ value per buying household for each group?

How loyal are intensive buyers vs. medium and light ones?

Which competitive brands are also bought by my heavy/medium/light buyers?

What is the demographic or lifestyle profile of each group?

Use:

Segmentation of Brand Buyers according to their buying intensity. They are split into heavy-, medium- and light-buyers.

Content:

Shows the distribution of heavy/medium/light buyers in terms of group size and volume or value generated by the groups.

Describes demographic profile of each intensity group.

Is the source of information on average purchase intensity per brand buyer for analyzed brand and total category.

Presents market share of all brands in each intensity group.