Key Performance Indicators
Questions:
What is the market size and value?
What is the number of brand buyers?
What position do main players have on the market?
What is my brand’s and my competitors purchase pattern?
How loyal are the buyers of my brand?
Which aspects of buyer’s behavior influence the performance of my brand the most?
How purchasing behavior of buyers changes over time?
Use:
Standard analyses of continuous panel data in order to track market development. The continuous information is fully comparable in following periods of time.
Information about the market position of a company in comparison to competition.
Understanding of consumer behavior allows to make decisions by Marketing and Sales
Content:
Analysis provides in depth diagnosis of the brand’s position in the context of changing purchasing behavior of buyers. Performance of the brand is analyzed through indicators such as: penetration, repeat purchase rate, buying frequency, volume per purchase act and coverage of demand (option: the list of indicators can be expanded).
Allows tracking the reasons of better or worse brand performance in a dynamic perspective (over a long period).
The brand performance can be monitored simultaneously with competitive brands (benchmark) and total category.
Allows identifying the aspects (of buyers’ behavior) in which I should invest to reach the best results.
