Trial & Repeat Analysis

Questions:

How many buyers did the brand reach?

How many buyers did repeat purchase?

How did penetration and repeat buyers change in the following analyzed periods?

How important were trial and repeat buyers for the purchases of my brand (what percentage of brand volume was generated by each of the groups)?

Use:

Allows to track what is going on with the newly launched/ relaunched product in terms of the number of households, repeat rate and volume.

Content:

Provides information on the number of households that bought the brand at least once in analyzed period.

Defines the loyalty level of buyers through repeat purchase rate.

Estimates the penetration of new product in the following analyzed periods.

Enables split of brand purchases into volume generated by trials and repeat buyers.