Glossary
Affinity index
Share of other chain in spending of the given retailer’s shoppers
in other stores compared to share of other chain in the total market
without given retailer
High Affinity index – loss higher than expected
Low Affinity index – loss lower than expected
Missing opportunity share
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Store share in market w/o analysed retailer (fair share)
in other stores compared to share of other chain in the total market
without given retailer
High Affinity index – loss higher than expected
Low Affinity index – loss lower than expected
Missing opportunity share
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Store share in market w/o analysed retailer (fair share)
Affinity index (zero-based)
Affinity index expressed as difference to 100
Average brand volume/value per brand buyer
Average volume/value of brand purchased by brand buyer in the analysed period presented in split for intensity classes.
Average category volume/value per brand buyer
Average volume/value of category purchased by brand buyer in the analysed period in split for intensity classes.
Average number of purchase acts
The average number of purchase acts of the brand calculated for all brand buyers.
