INDEX

Marketing issues covered by ConsumerScan Research:

Changes in buyers purchasing behaviour (Consumer Diagnostics)

Source of brands growth/decline
Buyers demographic profile and segmentation
Frequency of purchases
Loyalty of buyers
Intensity of purchases
Migration of buyers
Cross-usage of brands
Effectiveness of product launches
Influence of buyers’ purchasing behaviour on brands performance

Category Management Issues (CatManGuide)

Performance of retailers/outlet formats
Cross-usage of retailers/outlet formats
Importance of products/categories by retailer/outlet format
Retailers pricing policy
Migration of shoppers
Shoppers potential and loyalty
Shoppers portfolio
Other category management/modern trade development issues

Brand & Market Tracking

Market size/development
Performance of brands/manufacturers