GfK ConsumerScan

Overview of business questions that can be answered with ConsumerScan research:

Consumer Diagnostic section
	How does buying frequency influence my brand performance? _{The question can be answered with Buying Frequency Analysis. Click on adequate analysis in left hand menu.}
	What is the distribution of buyers according to their buying frequency? _{The question can be answered with Buiyng Frequency Analysis. Click on adequate analysis in left hand menu.}
	What is the size of the most/least frequent buyers and to what extent is my brands performance attributed to the size of the groups? _{The question can be answered with Buiyng Frequency Analysis. Click on adequate analysis in left hand menu.}
	What is the average number of purchase acts of my brand compared to competitive brands and the average for the category? _{The question can be answered with Buiyng Frequency Analysis. Click on adequate analysis in left hand menu.}
	How much do households spend on my brand/competitive brands during one purchase act? _{The question can be answered with Buiyng Frequency Analysis. Click on adequate analysis in left hand menu.}
	Do I loose buyers/gain new buyers? Do I loose more buyers than I gain? _{The question can be answered with Buyers Migration Analysis. Click on adequate analysis in left hand menu.}
	How many buyers repeat purchasing my brand (in periods analysed)? _{The question can be answered with Buyers Migration Analysis. Click on adequate analysis in left hand menu.}
	How strong is the flow of buyers between my brand and other brands/do buyers continue to buy my product period after period? _{The question can be answered with Buyers Migration Analysis. Click on adequate analysis in left hand menu.}
	How important are lost /repeat /new buyers for my brand’s performance? _{The question can be answered with Buyers Migration Analysis. Click on adequate analysis in left hand menu.}
	How loyal are repeat buyers towards my brand? _{The question can be answered with Buyers Migration Analysis. Click on adequate analysis in left hand menu.}
	Which brands are also purchased by my buyers? _{The question can be answered with Buyers Migration Analysis. Click on adequate analysis in left hand menu.}
	Where do new buyers come from? Where do lost buyers go to? _{The question can be answered with Buyers Migration Analysis. Click on adequate analysis in left hand menu.}
	What is the demographic profile of the loyalty groups? _{The question can be answered with Buyers Migration Analysis. Click on adequate analysis in left hand menu.}
	Which brands did buyers of my brand also purchase? _{The question can be answered with Brand Duplication Analysis. Click on adequate analysis in left hand menu.}
	To what extent does my brand cover their demand for the category – how loyal are my buyers? _{The question can be answered with Brand Duplication Analysis. Click on adequate analysis in left hand menu.}
	What is the average amount of my brand/competitive brand/category bought by my buyers? _{The question can be answered with Brand Duplication Analysis. Click on adequate analysis in left hand menu.}
	What is the position of my brand in the context of changing purchasing behaviour of buyers? _{The question can be answered with Brand Health Check Analysis. Click on adequate analysis in left hand menu.}
	Which aspects of buyer’s behaviour influence the performance of my brand the most? _{The question can be answered with Brand Health Check Analysis. Click on adequate analysis in left hand menu.}
	What is the specifics of purchasing behaviour in the category/segment? _{The question can be answered with Brand Health Check Analysis. Click on adequate analysis in left hand menu.}

Each of the business questions can be answered with ConsumerScan
analyses. To get to overview of the analysis click on the question.