| Brand and Market Tracking |
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Average price
Average price (for kg, l, pcs) by brand/ segment/category expressed in currency unit. |
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Buyer
Household selected and segmented according to the following criteria: household size, community size, region, children in household, household income. |
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Penetration
Percentage of households (hhlds) that have purchased brand/segment/category at least once in analysed period. |
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Price index
The ratio of average price of the brand to average price of all brands within analysed category. |
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Value market share
Value market share of brand/producer within segment/category calculated on the basis of value (expressed as percentage). |
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Value market size (of brand/segment/category)
Value of brand/segment/category denominated in currency unit, purchased in analysed period. |
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Volume market size (of brand/segment/category)
Volume of brand/segment/category denominated in kg, l, pcs purchased in analysed period. |
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Volume market share
Volume market share of brand/producer within segment/category calculated on the basis of volume (kg, l, pcs), expressed as percentage. |
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