_{•    In 2001 compared to 2000, volume of Pacific increased from 488,7 to 707,4 ths kg. Volume market share increased from 18,9% to 20,0%. The brand gained 138,6 ths kg mostly due to increased intensity of buyers. New category buyers who started to buy Pacific in second period, where the second source of brand’s growth. They contributed to 81,3 ths kg. The gains were accompanied by marginal losses to other brands (1,1 ths kg).}