• The evolution of penetration and repeat purchase rate in first half of 1999 showed a successful launch of the brand on Romanian market.
• Over the year 1999, the brand managed to attract about 40% of Romanian households, starting from the level of 6% in January. The penetration grew significantly in the first half of 1999 to reach its peak in July-August (19,7%) and went down to 17% at the end of the year.
• Successful launch of brand was also reflected in repeat purchase rate as one of loyalty measures. Similarly to development of penetration, repeat purchase rate was growing fast in first 2 quarters of the year and started slightly to lower in the remaining periods.
| 1
| 2
|
out of 2
|
