<sub>•    In case of CSD market, age of housekeeping person had no significant influence on consumption of Carbonated Soft Drinks.

•    Some differences between brands were noticed in case of households with housekeeper aged 45-55 they were over represented and also the most intensive group of category byuers. In case of all three analyzsed brands this age group was the biggest. In case of Pepsi Cola they were the most intensive group of buyers, generating 44% of brands volume.

•    Pepsi Cola was more often bought by younger people compared to Coca Cola and kategory buyer overall, but they were less intensive buyers.</sub>