• In the period January 02 –December O2, chips & extruders category was purchased at least once by 64,0% of households. In the same period, the brand Chipitos was bought by 20,4% of households (31,9% of category buyers purchased Chipitos).
• For both the category and the brand, the most frequent buyers were the most important for volume generated. Buyers who had over eight purchase acts in analysed period contributed to 85% of category volume and 65% of brand volume.
• Average category buyer bought 125 g of chips and extruders per purchase act for 2,46 PLN. The average buying frequency for category buyers amounted to almost 30 purchase acts.
• Chipitos buyers bought on average 82 g and spent 2,61 PLN per purchase act. In 2002 the brand Chipitos was purchased on average 5,5 times.
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