• In 2004 penetration of Discounts reached 53%.
• Over 80% of Discounts’ shoppers visited Traditional Stores and almost 60% bought parallely in Hypermarkets and about 55% in Multiassortment Stores.
• The strongest position in Discounts’ shoppers portfolio have Traditional Stores (with 33% of coverage of demand on category), while Discounts covered 25% of demand, the third strongest position in Discounts’ shoppers portfolio achieved Hypermarkets (15%). In spite of the fact that more than a half of Discount shoppers are buying parallely a category in Multiassortment Stores, this store format covers only 9% category spendings in portfolio of Discounts’ shoppers.
• Average spendings on category for Discounts’ shoppers overall is 157,65 PLN, they spent 39,00 PLN in Discounts, and 118,66 PLN in other store formats.
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