• In 2002, 23,2% of Austrian shoppers bought toothpaste at Schlecker.
• Out of all toothpaste shoppers that bought this category at Schlecker, more than half (53,6%) were classified as Schlecker First Choice Shoppers (Schlecker had the highest value share in portfolio of their category purchases).
• Intensity of Schlecker's FCS was remarkably higher than intensity of all toothpaste shoppers at Schlecker. Schlecker's FCS (53,6%) generated 78,6% of toothpaste value at Schlecker (intensity index =147).
• The loyalty level towards purchases of toothpaste at Schlecker is highly differentiated between FCS and non FCS. FCS covers its needs for category in 64,8% compared to 20,3% for non FCB’s and 44,1% as average for all toothpaste shoppers at Schlecker.
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