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Tuesday, 07 September 2010
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  METHODOLOGY
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  Consumer Diagnostics
Buying Frequency Analysis
Buyers Migration Analysis
Brand Duplication Analysis
Brand Health Check
Brand Positioning Analysis
Brand Switching Analysis
Gain & Loss Analysis
Heavy Buying Analysis
Trial & Repeat Analysis
Price Distribution Analysis
Target Group Analysis
First Choice Buyer
Brand Duplication Plus
Buying Frequency Plus
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Retailer Health Check
Shopper Migration Analysis
Outlet Duplication Analysis
Price Distribution Analysis
First Choice Shopper
Category Propensity
In Store and Elsewhere
In Store and Elsewhere PLUS
 
Standard Reports
Topline Reports



Brand & Market Tracking

GfK ConsumerScan provides comprehensive information on market developments.
 
Keeping a close eye on the consumers, who shape today’s markets, is essential for making marketing and strategic decisions, especially in the longer perspective.
 
GfK ConsumerScan supplies its Clients with ongoing reports which reflect recent trends and market developments. Facts and figures GfK provides, cover changes in market size and structure, performance of manufacturers and brands, as well as buyers and prices.
 
GfK ConsumerScan delivers Standard and Topline Reports.


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