GfK Reporting Standards

Standard Report - the scope of information 
 

Name of reports/ Elements	Standard
Items (side headings)	detailed list of segments, producers, brands, subbrands or even SKU possible (depending on country, category and period)
Breaks/Segmentations (headings)	total market, regions, shop types, product specific segmentations (pack size, pack type, flavour, etc.), periods, cummulated periods; demographics are not included
Measures: - basic	4 key measures: penetration, volume, value, price
- advanced	frequency, intensity, loyalty
Frequencies	any reasonable frequency depending on country and category,ie. from monthly to annual
Current vs Backdata	The most recent reported period may not be older than 6 months

  
Notes: 

1. Demographics are not included in any type of tracking report. It may, however, be added as an optional 
    segmentation to Standard and Backdata reports.

2. Demographics is reported for total market only in penetration and either volume or value.