GfK Reporting Standards

Topline Reports - the scope of information  

Name of report / Elements	Topline
Items (side headings)	only very limited number of items (main segments plus top X producers and/or brands)
Breaks/Segmentations(headings)	total market only
Measures: - basic	4 key measures only: penetration, volume, value,price
- advanced	no additional measures
Frequencies	one shot only
Current vs Backdata	the most recent reported period may not be older than 6 months

  
Notes: 

1. Demographics is not included in any type of tracking report. It may, however, be added as an optional 
    segmentation to Standard and Backdata reports. 

2. Demographics is reported for total market only in penetration and either volume or value.