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Individual Panel

Panel. Consumer Tracking panel is based on continuous sample of individuals representative for the population in the relevant country. Purchases made by panellists are continuously monitored over a long period of time according to unchanged research method. Panel size varies from country to country.
 

Sample selection criteria. The nation-wide representative sample is selected according to geographic and demographic criteria based on Central Statistical Bureau information. Criteria such as region of the country, community size, age make the sample representative for the population of all individuals in the country.
 

Data collection. Individuals’ purchases are registered in most countries by scanners. Scanners record information about all purchases made by all individuals within monitored FMCG categories with details about the product price, place of purchase and EAN code. In some countries EAN code is used to verify the information about the product.
 

Data processing. The collected data on daily bases are received by GfK Consumer Tracking, where they are verified, encoded and transferred into database. The data is processed in Analyze-IT® system which allows for standardization of research method in almost all divisions of GfK Group.
 

The offer. Consumer Tracking offers unique set of information (single source) that enables in-depth analysis of market changes in the context of individuals’ purchasing behaviour. Depending on Client’s expectations the data is presented in the form of standard reports or special analyses (Consumer Diagnostics). Shopper tools constitute an integral part of Consumer Tracking offer in the area of Category Management.

Shared know-how and service quality. GfK ConsumerScan provides the Clients with fully standardized marketing information notwithstanding country of origin. The methodology and results fit the same, the highest standards of marketing research.

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In the following countries Individual Panel is available.

For contact details choose the country you are interesed in:


Poland