Marketing Issues in which we can help:
The marketing issues have been clasifed into main areas:brand, retailer, competition and shopper.
Issues concernig Brand:
Brand situation:
-Brand position
-Brand buying frequency
Brand relations:
-Brand position
-Brand dynamic
-Brand duplication
-Brand buying frequency
-Brand buyers migration
-Brand heavy, medium, light buyers
Brand dynamics:
-Brand Switching
-Gain&Loss
-Brand Duplication
-Buyers Migration
-Parfitt/Collins forecast
Issues concernig Retailers:
-Key Performance Indicators
-First Choice Buyers
Issues concernig Competiton:
-Key Performance Indicators
-Brand Duplication
-Brand Switching
-Gain & Loss analysis
-Buyers Migration
Issues concernig Buyer:
-Target Group Analysis
-Brand Duplication Analysis
-Buyers Migration Analysis
-First Choice Buyer
-Heavy Buying Analysis
-Buying Frequency Analysis
Questions concerning Shopper:
-Performance Analysis
-Missing Opportunities
-Demographic Profile
