Missing Opportunities
Questions:
Which retailers are the main competitors in a particular market?
To which retailer the losses of value of a given retailer go to?
Content:
Missing opportunity (spendings of analysed retailer shoppers outside the retailer)
Missing opportunity share (share of recipient retailers in the analysed retailer shoppers spendings outside the retailer)
Affinity index (missing opportunity share vs. market share w/o analyzed retailer - fair share)
