Performance Analysis
Questions:
In which categories does a retailer have the highest potential?
What are the reasons for weak loyalty?
Is the focus put on the right segments, brands?
Content:
Store share: share of total category
Shopper loyalty: among retailer shoppers who are category buyers anywhere
For how much the retailer accounts of shoppers total spendings on the category
Buyer Propensity: the retailer shoppers who are category buyers anywhere
For how much they account of all category buyers (total market)
Shopper loyalty in store: among retailer shoppers who are category buyers anywhere and buy category in retailer,
For how much retailer account of their total spendings on the category
Propensity: the total spendings of retailer shoppers who are category buyers anywhere
For how much they account of total spendings on the category (total market)
Buyer closure rate: the category buyers at retailer
For how much shoppers they account all retailer shoppers who are category buyers anywhere
Spend anywhere (spendings on category in the analyzed retailer and outside the retailer): among analyzed retailers
